On March 19, 2018, in the online press conference of President Zhang Nan (then general manager) personally tore off the original "tide" and "cool" labels, " will continue to be executive email list trendy, But what moved me more was the heartwarming moment on.” On the same day, announced a brand upgrade, and slogan changed from “let worship from here” to “record a good life”. This slogan update was generally regarded as executive email list "quick-hand" by everyone (including users at the time), which naturally caused some old users to be dissatisfied or even run away. However, this is to be expected.
You must know that is not only a tool, but also has community attributes, and the community will inevitably face a "curse" in the process of seeking change - Chen Rui, CEO of Station executive email list B, said, "The essence of the community is a farming atmosphere, for users. , the best state of the community is the moment he was born, and any changes in the future will be opposed by some people.” However, this is just a small episode in executive email list the historical development of The best proof of healthy development of this change comes from the market. At present, has more than 320 million daily active users. In addition, according to first official announcement of the 27 content areas with an average daily playback.
Volume of over 100 million on the platform, life record content accounts for as high as 21%, which is the most popular content area on the platform. "Recording a good life" is being executive email list accepted by more and more users. It has to be said that is not what it used to be. It is no longer the niche pan-tool APP, but has grown into an ecology that integrates government affairs, food, humanities, parent-child, travel and more vertical content. But this is far from enough, because the comprehensive content platform that wants to do is to make itself a video version executive email list of "Today's Therefore, it must develop more vertical categories, such as the "DOU Knowledge Plan" and the "Traditional Culture Inheritance.